Reduce for the future.
Reduce for the future.
Since 2009 our principle as a brand has been to REDUCE the generated impact.
We reduce because resources are limited and holding on to what does not work is no longer enough.
In THINKING MU we invest to reduce collection samples, garments per season and waste in our chain of production. In short, we invest to reduce everything that is not positive for the planet.
Less is always more.
Through our collections, we propose another way of acting, another way of thinking. Another way of producing and understanding fashion.
A more conscious and responsible way of dressing.
Hemp to reduce
HEMP, for us, is "the natural fiber of the future", since its cultivation allows us to regenerate the environment and reduce the produced impact.
HEMP is a plant that repairs some of the damage caused by human activity. Global warming is a consequence of the high levels of CO2 in the atmosphere and HEMP is an effective solution to combat this problem. The plant consumes four times more CO2 than trees, effectively combating global warming.
In addition, it is one of the most durable and economically viable natural threads, this together with its versatility of uses and its multiple characteristics makes it an environmental superfiber.
regenerative fiber
It absorbs 4 times more CO2 than trees. Its cultivation nourishes the soil, extracts polluting elements from the soil and prevents its erosion.
Strong and durable
It is a resistant and durable fiber thanks to its antimicrobial properties.
Thermoregulable and breathable
Its thermoregulable and porous fabric favors breathability and ventilation.
Compostable and biodegradable
The fiber is biodegradable and the garments decompose in only 4 years.
Soft and absorbent
The more it is used, the softer it becomes. Its absorption capacity favors the use of natural dyes.
Antibacterial and protective against UV rays
The fiber is resistant to UV light and facilitates high oxygen absorption, which makes it antibacterial.
0% Waste
We are committed to reducing impact by innovation through the reuse of fibers and closed water circuits: 0% WASTE.
Certified by:
Organic Agriculture
We only use fibers that are grown responsibly, without the use of toxic pesticides. That is why we recognize, understand and promote the importance of using alternatives to conventional cotton.
Organic cotton protects ecosystems, by reducing excessive water consumption and ensuring decent working conditions for the people involved in its chain of production, while also boasting softness, durability and hypoallergenic characteristics.
At this time, we are working on reducing this material in our collections to accommodate new options.
Strong and durable
Its fibers are long and of high quality, in addition to being free of abrasive chemical agents.
Thermoregulable and breathable
It regulates body temperature, providing a feeling of warmth in winter and coolness in summer.
Soft and light
Organic cotton is a lightweight material that, due to the quality of its fibers, has an extra soft touch.
Hypoallergenic
Its organic origin keeps it free from chemical products, so it does not irritate the skin or cause allergies.
Biofibers
We are dedicated to R&D in order to create the fibers of the future and fulfill our main commitment to reduce environmental impact.
Through their production, we not only seek the sustainability of their cultivation, but also the regeneration of the environment where they are grown to return part of the natural resources that have been exploited from the earth.
TENCEL™ and LENZING™ fibers are produced using environmentally responsible processes from sustainably sourced wood coming from controlled forests.
They are biodegradable and compostable fibers, since they decompose without leaving harmful waste in the environment.
The garments with this yarn are soft, strong and durable.
Certified by:
