Since 2009 our principle as a brand has been to REDUCE the generated impact.
We reduce because resources are limited and holding on to what does not work is no longer enough.
In THINKING MU we invest to reduce collection samples, garments per season and waste in our chain of production. In short, we invest to reduce everything that is not positive for the planet.
Less is always more.
Through our collections, we propose another way of acting, another way of thinking. Another way of producing and understanding fashion.
A more conscious and responsible way of dressing.
Our hemp needs 95% less water than cotton and produces 2.5 times more fiber.
The area required for its cultivation is almost half that of cotton.
Its cultivation in the fields helps the CO2 absorption process.
Less soil erosion
Our hemp prevents soil erosion caused by cutting down trees.
Hemp does not require the use of chemical pesticides or fertilizers to grow.
Hemp is a renewable fiber that grows extremely quickly and vigorously in a variety of climates.
Hemp produces 250% more fiber than cotton and 600% more than flax.
HEMP, for us, is "the natural fiber of the future", since its cultivation allows us to regenerate the environment and reduce the produced impact.
HEMP is a plant that repairs some of the damage caused by human activity. Global warming is a consequence of the high levels of CO2 in the atmosphere and HEMP is an effective solution to combat this problem. The plant consumes four times more CO2 than trees, effectively combating global warming.
In addition, it is one of the most durable and economically viable natural threads, this together with its versatility of uses and its multiple characteristics makes it an environmental superfiber.
We are committed to reducing impact by innovation through the reuse of fibers and closed water circuits: 0% WASTE.
Organic cotton needs 91% less water than conventional cotton and improves water quality by not using pesticides.
LESS SOIL EROSION
It rotates through different terrains, thus keeping nutrients in the soil for longer.
We only use fibers that are grown responsibly, without the use of toxic pesticides. That is why we recognize, understand and promote the importance of using alternatives to conventional cotton.
Organic cotton protects ecosystems, by reducing excessive water consumption and ensuring decent working conditions for the people involved in its chain of production, while also boasting softness, durability and hypoallergenic characteristics.
At this time, we are working on reducing this material in our collections to accommodate new options.
We are dedicated to R&D in order to create the fibers of the future and fulfill our main commitment to reduce environmental impact.
Through their production, we not only seek the sustainability of their cultivation, but also the regeneration of the environment where they are grown to return part of the natural resources that have been exploited from the earth.
TENCEL™ and LENZING™ fibers are produced using environmentally responsible processes from sustainably sourced wood coming from controlled forests.
They are biodegradable and compostable fibers, since they decompose without leaving harmful waste in the environment.
The garments with this yarn are soft, strong and durable.