Why wear jeans that tell a story you haven't lived?
Blue from the start
Denim has been part of our lives for generations. But every new garment starts from scratch.
No washes that imitate the passage of time.
No intentional fading or rips.
No marks you didn't create yourself.
Our denim starts in its original state.
The rest is up to you.
Natural indigo, organic cotton, and wash-free finishes. The new AW26 denim collection is built around our clean denim concept: reducing water use and minimizing interventions in the fabric and dyeing process, so that the color, construction, and denim weave take center stage.
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2 PRODUCTS
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Indigo natural dyes Marissa barrel jeans
Regular price 119,90 €Regular price -
White green contrast Harriet halter top
Regular price 44,90 €Regular price
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2 PRODUCTS
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Larus Blue Straight-Leg Jeans
Regular price 119,90 €Regular price -
Denim Gus jacket
Regular price 150,00 €Regular price
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2 PRODUCTS
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Denim Gus jacket
Regular price 150,00 €Regular price -
Larus Blue Straight-Leg Jeans
Regular price 119,90 €Regular price
100% organic, free from elastane, produced using closed-loop water systems and shades created with 100% natural dyes.
Fewer interventions. More room for everything that comes next.
Because it’s not about wearing someone else’s story, but about creating your own.
