We are a conscious brand of Mediterranean origin born from the crossroads between art, design, music and many other forms of expression; we live and exhibit our culture understood as a legacy in constant evolution, formed by its past, reinterpreted in the present and projected into the future, and it is from there, inspired by its traditions, generations, textures, spaces and colors, from where we create not only objects, but also relationships and stories that connect what we were, what we are and what we are about to imagine.
WHAT WE DO
We are more than a fashion brand, we are art, design, music and much more. We nourish ourselves from all the good that surrounds us so we can inspire others. Our Mediterranean roots remind us of where we come from and where we are going, always keeping our feet on the ground as we grow, adapt and evolve. The Mediterranean is more than a place; it is our culture, our craftsmanship, our architecture, our people. It is taking time to enjoy the sun any day of the year or a home-cooked meal any day of the year. It is our essence and our lifestyle.
OUR ORIGINS
A group of young friends decided to found Thinking MU in 2008 with the aim of entering the fashion world from an informal and daring perspective, but being very conscious of our responsibility as a brand and the impact we generate. This sustainability/planet-focused approach has led us to become one of the first sustainable brands in Europe. Creativity and innovation are the engines that drive us to excel every day: we look for the best way to produce and the best fibers to generate a positive impact. It's no longer just about doing things right, but about trying to do them better. It is time to give back to the planet what belongs to it; it is time to regenerate.
