Our
Story


NAMED AFTER MU, OUR SMALL JACK RUSSELL, THINKING MU WAS BORN IN 2008, FIRST KNOWN AS INTREPIDA MU. WE WERE A GROUP OF YOUNG FRIENDS THAT JOINED THE FASHION WORLD WITH A VERY CASUAL AND FUN APPROACH TO CLOTHING. AT OUR INCEPTION, WE BECAME ONE OF THE FIRST SUSTAINABLE BRANDS IN EUROPE. THE TRUTH IS THAT WE WEREN’T THINKING ABOUT CALLING OURSELVES ‘SUSTAINABLE’ AT ALL, WE JUST WANTED TO CREATE CLOTHES WITH COMMON SENSE
WE CHOSE ORGANIC COTTON AND THE USE OF GARMENTS AS A WAY TO EXPRESS WHAT WE LIKED MOST: GOOD FRIENDS, GOOD FOOD, GOOD SIESTAS, GOOD MUSIC, OUR ‘BUENAS COSTUMBRES’ AS WE LIKE TO CALL THEM. LITTLE BY LITTLE, WE GREW UP AND BECAME MORE AWARE ABOUT WHAT SUSTAINABILITY MEANT AND ENTAILED. NEVER GIVING UP OUR SENSE OF HUMOR, WE ROLLED UP OUR SLEEVES TO FIND NEW ORGANIC AND RECYCLED FIBERS. WE BEGAN TO CONTROL EVERY STEP OF THE PROCESS, STARTING AN EVOLUTION JOURNEY TOWARDS COMMITTED TRANSPARENCY, TRACEABILITY, FAIR-TRADE AND CIRCULAR ECONOMY.