Fast Fashion wants you to buy more and cheaper. We don’t share that philosophy. Buy what you need and search for high-quality sustainable products. Clothes are your second skin.
The way you treat your clothes has a bigger effect on the environment than their production. We’re not kidding. Think before you wash. And if you do, wash your clothes at low temperatures, they’ll live longer and feel as new for more time. Did you know that using 30oC as the standard washing temperature rather than 40oC saves up to 60% of energy?
The drying machine wastes a lot of energy and money. The sun is free! Use the machine only when it’s raining like hell, dry spin your clothes at 600 rpm and use short drying programs.
Tons of clothes are thrown away every year due to Fast Fashion. It’s a serious problem which pollutes a lot. We’re researching an Upcycling solution to transform waste into raw material and create new sustainable clothes. We don’t have the formula—yet—but we’ll find it someday. Wait and see. Meanwhile our tip would be: make your clothes live longer.