HEY. We have something we need to tell YOU! Thinking MU is saying GOODBYE to Sales. Yep. We’re over Sales. But WAIT! We got our reasons:


Sales are too PUSHY! Sales forces brands to sell the big piece of the tart just at the middle of the season. Why do winter sale have to start just when its f****** freezing and summer sales when it is just getting warm out there?


Sales makes everybody to produce and buy FASTER AND FASTER (and that affects not only non fast-fashion brands productions, but your mental health too as a consumer.)


Creative and sustainable products have a PRICE (when you pay the full prize of a garment you’re paying the 100% of the human work behind it.)


A responsible production claims for a MEDITABLE purchase (and sales are nothing but compulsive.)


We need to STAND UP to the dictatorship imposed by fast fashion. It makes consumers buy all the time unsustainable discounts (small and local businesses need a chance too!)


Sustainability is for EVERYBODY! (sustainability needs its own game rules, and we CAN’T follow this insane movement!)

Before you start cursing us, take a deep breath, this is no act of greediness but act of consciousness. Let’s create a new way of consuming and open a door to new more sustainable opportunities. Subscribe to the Thinking MU family to stay tuned.