The philosophy of Thinking MU

We are a sustainable fashion brand for non-conformists and people who passionately believe that life is to be enjoyed and, above all, respected. We began in Barcelona with the ambition of providing a new way of understanding sustainability. Since then we have stayed true to ourselves, by not following fashions and by creating garments that are inspired by nature, arts and crafts, fun, music and people. To do this we select the most sustainable fabrics that nature (and research) provides, and we help to make the world a little better in the only way we know: by filling it with creativity, colours and patterns, positive messages and sustainable fabrics.

We are a multidisciplinary team of designers, illustrators and ideas people who are inspired by what we love most, and we are constantly creating new designs at our studio in Barcelona. You can find the rest of our family 9,000 km away. Since our very beginnings, we have worked with a community of local people in India, who help make each Thinking MU garment. By dividing production this way between India y Barcelona, we help a developing country through a long-term relationship, as well as supporting European industry.

Wear with responsibility

When you buy a Thinking MU garment you become part of a story in which every chapter is full of responsibility. Not only because all our garments are made in accordance with fair trade guidelines, but also because there is a team of people in the background who have worked to make every step in the manufacturing process sustainable.

When you buy a garment, it is your responsibility to give it the same love that we have given it. Please take good care of it.